Key concept: Life’s Good with LG
9번째 발간되는 LG전자의 지속가능경영보고서는 마케팅 슬로건인
The corporate identity is highlighted by an active use of graphics based on the symbol’s circle together with LG Red colors. To emphasize the company’s status as a global corporation, the corporate introduction section is designed to strike a dynamic balance among colored pages, books-within-the-book, images and diagrams. Each section’s gate in Materiality Report features diverse tone-on-tone illustrations enhanced by dark grey colors to emphasize its uniqueness. The space in the middle of the 2-block grid is enlarged for various layout purposes and to present a large amount of text, images, and graphs in flexible and fascinating ways.
Design Strategy: 글로벌 기업으로서의 위상을 표현한 볼드하고 세련된 톤앤매너
글로벌 기업으로서의 비즈니스 현황과 위상을 표현하기 위해