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LOTTE SHOPPING ANNUAL REPORT 2015

표지에는 최근 유통산업의 혁신과 변화를 이끌고 있는 롯데쇼핑의 옴니채널 전략과 이를 통해 실현되는 ‘Lovely Life’를 상징적으로 표현하였습니다. 또한 롯데쇼핑이 선사하는 특별한 경험과 감동을 감성적인 컬러 톤으로, 롯데쇼핑이 이뤄가는 혁신과 변화를 야광 잉크의 타이포로 각각 표현하여 주목성과 차별성을 부각했습니다. 유통의 책임을 실천하기 위해 롯데쇼핑이 창조하는 ‘Smart Retail’, ‘Special Retail’, ‘Valuable Retail’을 임직원들의 이야기로 진솔하게 전달하였습니다.

The cover of this year’s report features the Lotte Department Store smart phone app. This kind of integration between our offline and online shopping channels is the focus of our omni-channel strategy to lead the next wave of change and innovation in retail and make the “lovely life” a reality. In terms of design, we used soft, attractive color tones to evoke the mood of a special experience and luminous ink for the typography to evoke the feel of change and innovation. In this year’s special feature, three of our employees share how we are creatively making retail smart, special, and deliver more value as we practice responsibility in retail

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