2018 Hyundai Motor Company PR Brochure-00
2018 Hyundai Motor Company PR Brochure-2
2018 Hyundai Motor Company PR Brochure-3
2018 Hyundai Motor Company PR Brochure-4
2018 Hyundai Motor Company PR Brochure-55

2018 Hyundai Motor Company PR Brochure

현대자동차의 브랜드 스토리와 혁신 역량을 전달하기 위한 PR Brochure로서, 브랜드 슬로건인“Modern Premium”이 내포한 프리미엄 감성을 고객에게 전달하기 위한 미래전략과 실행노력, 브랜드 가치를 <Tomorrow of Mobility>, <Enhancement of Mobility>, <Encounter with Mobility>의 섹션으로 스토리텔링하고 있습니다.

브랜드 컬러 Hyundai Sand와 블루 그라데이션 포인트 컬러, 절제된 레이아웃과 임팩트 있는 Full cut image, 하이테크한 표지 후가공(투명홀로그램박)과 심플한 특수지 삽지 등 다양한 요소들의 조화로 현대자동차의 프리미엄 감성과 미래지향적 기술을 컨셉적으로 전달하고 있습니다.

This brochure tells readers about Hyundai Motor’s brand story and its innovation abilities. Its three sections, “Tomorrow of Mobility”, “Enhancement of Mobility”, and “Encounter with Mobility”, outline the company’s strategies and initiatives for the future and how the company’s “Modern Premium” motto enhances its brand value. These topics are enlarged upon in such areas as the Hyundai Sand brand color, the blue gradient point colors, an understated layout, and a series of full-cut images, as well as through the high-tech post-processing of the cover using transparent holographic foil and various inserts using a specialized type of paper.

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